Producer: Aubert & Mathieu

Producteur : Aubert & Mathieu

Aubert et Mathieu is a Carcassonne-based wine merchant owned by two former high school friends. Bold and innovative, it is committed to the environment and, occasionally, to natural wine. It is in this context that it produces a YARD red cuvée in partnership with Culinaries.

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How would you describe Aubert and Mathieu? We give them the floor: "Languedoc-Roussillon wines between tradition and modernity," "fresh, modern, and committed wines created responsibly," and "viticulture with meaning." They are also two friends, ex-high school friends, whose names are not Aubert and Mathieu at all, but Anthony (Aubert) and Jean-Charles (Vignon). An abundance of first names doesn't hurt,Le Figaro attempts a comparison with Michel and Augustin, the dynamiters of the little biscuit. A fairly justified comparison, perhaps with the added ecological commitment. Because nothing is missing: eco-responsible discourse, organic and willingly natural bias, innovative, disruptive, NFT (see below), cryptocurrencies, digital, ChatGPT (with with the help of which they created a Syrah-Grenache cuvée that made headlines), a community of 20,000 people on social networks social, alcohol-free rosé, bright and colorful graphic identity, creation of a wine (half beer, half wine) with Carignan in partnership with Gallia, and an undeniable capacity, for this southern house, not to lose the north (" We wanted to position ourselves in the premium wine category," they confide to the They also designed, like a sneaker brand, an NFT offering six bottles. author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz69zqgz73zub61z88zz85z5z82znz69zhbpz80zz77zz68zz122z86ce6ez81zqe h-lparen">(the NFT is a digital certificate of authenticity associating a product with a work of art). It is undeniable that Aubert et Mathieu is shaking up the codes, those of viticulture and others. The least we can do What is meant to be said is that this brand stands out in the Occitan landscape. But what is it, actually?

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